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Knowing how to find the best keywords for use in your Adsense ads isnot a straightforward process. Finding and implementing high profit,low competition keywords in your ads really is the trick for makingAdsense payoff big.
The following process should yield profitable, low competitionkeywords for your Adsense ads. This process is not perfect, but whenyou analyze it and try it for yourself, you can see that it makessense. Adsense that is.

Step 1
Research some keywords for your niche that have a high CPCvalue. To do this, first find your keywords using the Google Adwordskeyword tool or another tool that will give you niche specific listsof keywords. Save those keywords into a spreadsheet program as a csvfile. Copy and paste those keywords into Google's Traffic Estimator(you will need an Adwords account). The traffic estimator will giveyou the estimated clicks per day and the average cost per click (CPC)for each keyword. Copy and paste this information back into yourspreadsheet file for later reference.

Step 2
Multiply the average CPC by 30% to get an estimate of yourmaximum earnings per click. The higher the average CPC, the morelikely the CPC for the 2nd - 8th positions are high as well. You wantthis higher average CPC to start because if the CPC starts to drop offsignificantly after the 3rd position, your chance of getting highclick earnings as an Adsense publisher will be diminished.

Step 3
Use any one of many tools available on the internet for helpingto estimate the 1st - 8th position CPC values. These tools willestimate the CPCs for each position and allow you to see how much theCPCs drop off after the first position. This dramatically helps youranalysis for picking the most profitable keywords. If the CPC valuesstay close to the each other and to the value of the first position,then you will more than likely have a profitable keyword.

Step 4
Now determine which Adsense ads occupy which positions. You cando this by searching on Google for your keyword and looking to seewhich Adsense ads are generated in the search results and in whichorder they are. Another way to estimate this is to use the AdwordsAccelerator tool. It has a feature whereby Adwords ads are dynamicallydisplayed for a given keyword you input into the tool to check. If theAdwords advertiser has used "Adwords for Content" in his advertising,these ads will be the Adsense ads someone else is displaying on theirwebsite.

Step 5
Compare the ads you found in step 4 to the results of using akeyword check function tool (available on the internet). If theadvertisers you find by doing this closely match those you found instep 4, you will more than likely have a profitable keyword.
If the advertisers are not he same, then the advertiser is possiblynot using the "Adwords for Content" mode of advertising in hiscampaigns. This means that the keyword may not be the basis for theAdsense ads and may not be profitable.

Step 6
Now you must get the traffic. If you decide to get trafficusing the Adwords approach, then just use the keywords in your Adsenseads that scored well from the above evaluation. Then, use lower costper click keywords in your Adwords ads. The difference between theearnings from the click you get on your Adsense word from the cost ofthe click you pay on your Adwords word will be your profit.
If you are planning to use search engine optimization techniques toget traffic to the website where your ads are, make sure the keywordsyou choose have the highest KEI possible. KEI is the ratio of thenumber of searches for a keyword to the number of competing siteshaving the keyword. The combination of a high KEI and a high scorefrom the above evaluation will yield the best profit results.
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